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Most recruitment works like this: an agency sends you a pile of CVs, hopes one sticks, and moves on to the next client. You get volume. You don't get attention.
I do it differently. Before I approach a single candidate, I take the time to understand your business, your team, and what good actually looks like for this role. I'm honest with
Most recruitment works like this: an agency sends you a pile of CVs, hopes one sticks, and moves on to the next client. You get volume. You don't get attention.
I do it differently. Before I approach a single candidate, I take the time to understand your business, your team, and what good actually looks like for this role. I'm honest with you if the brief needs rethinking. And I'll only put someone in front of you when I'd genuinely back them.
Some clients choose to work with me exclusively. When they do, my fill rate is 96%. That's what happens when a recruiter isn't splitting their focus across 20 other roles and can really work your brief properly.
Whether you want to start with a contingent search or go exclusive from the outset, the approach is the same: find the right person, not just the available one.
If that sounds like what you've been looking for, let's have a conversation.
FAQ — Permanent Recruitment
Most permanent placements are completed within 3–6 weeks. For specialist or senior roles, allow 6–8 weeks. Reid & Co typically presents a shortlist within 5–7 business days of the brief.
Across my career, 96% of the roles I have worked exclusively as the sole recruiter have resulted in a successful placement. This compares to an industry average closer to 30 to 40% for contingent recruiters.
Exclusive arrangements mean Reid & Co is the sole recruiter on the role. This produces a faster shortlist, stronger representation of your employment brand, and a higher standard of candidate care - compared to the fragmented experience candidates get when multiple agencies are racing to fill the same role.
Software engineers, test engineers, architects, project managers, business analysts, product managers, product owners, data engineers, and technology leaders across the New Zealand market.
When you need a contractor, you usually need them quickly. I get that. Which is why when a client briefs me on a contract role, I aim to have strong candidates in front of them within 24 hours.
That's only possible because I've spent 20 years building real relationships with IT contractors across New Zealand. I know who's available, who's
When you need a contractor, you usually need them quickly. I get that. Which is why when a client briefs me on a contract role, I aim to have strong candidates in front of them within 24 hours.
That's only possible because I've spent 20 years building real relationships with IT contractors across New Zealand. I know who's available, who's good, and who'll hit the ground running. That network isn't something you build overnight, and it's what you're getting when you work with me.
The other thing that sets me apart on the contract side is how I look after the contractors themselves. A contractor who feels valued and well-supported does better work and stays longer. So I invest in those relationships, helping people move from one good assignment to the next rather than disappearing between placements.
Good contractor care is good client care. The two go hand in hand.
FAQ - Contract Recruitment
Candidates are typically presented within 24 hours of receiving a brief. This is possible because of a 20-year network of active NZ IT contractors built on trust and direct relationships — not just database searches.
Software engineers, test engineers, architects, data engineers, business analysts, project managers, scrum masters, and technology leads across short and long-term contracts in the New Zealand market.
Large agencies work volume. Reid & Co works relationships. Contractors placed by Reid & Co receive ongoing support throughout their engagement - not just at the point of placement - which drives better retention and performance for clients.
Contract placements are charged as a margin on the contractor's hourly or daily rate. Contact Chris directly to discuss rates for your specific requirement.
Yes. The 20-year contractor network means Reid & Co can move faster than most on urgent requirements, particularly for roles that require established trust with the candidate community.

Job Search Coaching
Practical support for experienced professionals who want their next role to be intentional, not accidental.
Most people search for jobs the same way: find something on Seek or LinkedIn, hit apply, and wait. They do it dozens of times. They get ghosted, or they get to the final round and don't land it, and they have no id
Job Search Coaching
Practical support for experienced professionals who want their next role to be intentional, not accidental.
Most people search for jobs the same way: find something on Seek or LinkedIn, hit apply, and wait. They do it dozens of times. They get ghosted, or they get to the final round and don't land it, and they have no idea why.
After 20 years in recruitment, I've been on every side of this process. I've run agency desks, worked inside organisations building teams, trained recruiters, and run my own business. I've seen exactly how the sausage is made. And what I can tell you is this: most people are playing the game completely wrong, through no fault of their own, because no one ever told them how it actually works.
That's what this coaching is about.
Who this is for
Mid to senior professionals who know they're good at what they do but are struggling to package, position and sell it. People who are tired of the black hole of online applications and want a smarter approach. Anyone who's been close a few times but can't quite close the gap.
If you've been wondering what you're missing, this is where we figure that out.
What we work through together
There are four areas that drive most job searches forward or hold them back:
Your positioning. Getting clear on the roles you're actually aiming for, what genuinely differentiates you, and how to pitch yourself in a way that lands.
Your presence. Your LinkedIn profile and CV are either opening doors or quietly closing them. Most people's do the latter. We rewrite them so they tell a compelling story, not just a list of job titles and duties.
Your pipeline. Job boards are research tools, not a strategy. I'll show you how to build a real outreach approach, how to work with recruiters effectively (and what to say when they try to brush you off), and how to turn your network into actual conversations.
Your performance. Interview prep, handling difficult questions, managing the mindset pressure of a search that's taking longer than you'd like. That last part matters more than most people realise. When you need a job, it's easy to become outcome-focused in a way that actually makes you perform worse. We work on that too.
How it works
Typically 2 to 3 sessions of around 60 minutes each, online. Between sessions you'll have specific actions to take and scripts to practise. We refine based on what's actually happening in your search, not a fixed syllabus.
You'll leave with a sharp LinkedIn profile and CV, a clear weekly plan, word-for-word scripts for recruiter calls and outreach, and interview stories you can use across roles. More than that, you'll have a genuine understanding of how the market works and where you sit in it.
FAQ — Job Search Coaching
Anyone navigating a job search - from graduates entering the market to senior executives making a strategic move. Clients have ranged from $50K roles through to CTO positions. The majority are mid-to-senior IT professionals, but the strategies apply at any level.
The focus is on the strategies and tactics that help you stand out in a noisy market and capture the attention of decision-makers. This includes how you position yourself, how you show up professionally, and how you perform when it counts - in interviews and conversations with hiring managers.
Typically two 60-minute sessions delivered via video conference. In-person sessions can be arranged for Auckland-based clients. Most clients secure a new role within 4–8 weeks of completing coaching.
Chris Reid brings 20 years of IT recruitment experience to every session - meaning the advice comes from someone who has sat on the other side of the hiring decision thousands of times. It's not theoretical. It's what actually works in the NZ tech market right now.
I design and run workshops that help teams think and work differently. Not through theory or slide decks, but through doing things. Your team will work through exercises that challenge how they currently operate, and the learning comes from that experience, not from me talking at them.
The content is grounded in real behavioural science, b
I design and run workshops that help teams think and work differently. Not through theory or slide decks, but through doing things. Your team will work through exercises that challenge how they currently operate, and the learning comes from that experience, not from me talking at them.
The content is grounded in real behavioural science, but you won't know that from the room. What you'll notice is that people are engaged, a bit uncomfortable in the right way, and actually talking to each other differently by the end of the day.
Every session is built around what your team specifically needs. Whether it's a leadership offsite, a team reset, or part of a broader culture shift, I'll spend time with you upfront to understand what's going on before I design anything.
People leave with practical tools they can use straight away, a shared language around growth and performance, and usually a few moments of honest self-awareness they weren't expecting.
FAQ — Growth Mindset Workshops
A facilitated workshop that shifts the behaviours holding teams back — avoidance of feedback, fear of mistakes, low ownership, and siloed thinking. Built on four modules: Foundations of Growth Mindset, Embracing Challenges, The Feedback Advantage, and Cultivating a Growth Culture. Delivered in-person, remotely, or a combination of both.
Sessions run approximately 3 to 3.5 hours. Groups of 5 to 40 participants. For larger organisations, workshops can be streamed by level — separate sessions for general staff, people leaders, and senior leaders — ensuring the content is relevant to each audience.
Any team operating under pressure, going through change, or experiencing friction that is slowing execution. Participants have included teams from AIA, Westpac, and Infinitas. The content is tailored to your organisation's specific challenges following a 30–45 minute needs assessment prior to delivery.
Teams respond to challenges with learning rather than defensiveness. Feedback becomes usable information rather than a personal threat. Leaders coach ownership rather than compliance. For the business, the result is stronger execution under pressure, reduced attrition risk, and faster improvement cycles.
A combined workshop for a mixed audience starts at $3,000 + GST, including needs assessment, facilitation, materials, and follow-up resources. Streamed workshops across multiple audience levels are priced based on the number of sessions and group sizes. Optional add-ons include pre and post pulse surveys and leadership coaching follow-up.
Individual Coaching
Most people come to me for coaching when something isn't working and they're not sure why. Maybe they've been job searching for months with nothing to show for it. Maybe they're doing well on paper but feel like they're in the wrong place. Maybe they're ready for a change but don't know where to start.
I work with people
Individual Coaching
Most people come to me for coaching when something isn't working and they're not sure why. Maybe they've been job searching for months with nothing to show for it. Maybe they're doing well on paper but feel like they're in the wrong place. Maybe they're ready for a change but don't know where to start.
I work with people one on one to figure out what's actually going on, and then do something about it.
Career Coaching
If you're thinking about a career change, feeling stuck, or just not getting the results you want from your job search, this is where we start. I'll help you get clear on what you actually want, what's getting in the way, and what a realistic path forward looks like.
That means honest conversations, specific advice, and practical steps you can take straight away. Not journaling prompts and generic frameworks.
I bring 20 years of recruitment experience into every coaching session. I know how hiring managers think, how recruiters operate, and what actually makes a candidate stand out. You get that perspective alongside the coaching, which makes a real difference.
If you're ready to stop wondering why things aren't working and start doing something different, get in touch.
Practical career strategy combined with honest mindset work. Designed for professionals who feel stuck, underused, burnt out, or ready for a bigger chapter. Sessions are conversational and tailored — you leave with specific actions, scripts, and tools, not just ideas.
Job search coaching is focused and tactical — two sessions on positioning, presence, and interview performance for people actively in the market. Career coaching goes deeper. It covers clarity, confidence, identity, transitions, leadership pressure, burnout, negotiation, and long-term direction. It's strategy and mindset work, not just job search tactics.
Professionals at any level who want clearer direction and a stronger narrative. Leaders feeling trapped between ambition, pressure, and values. People planning a transition, promotion, career pivot, or contracting shift. Job seekers who want a structured plan and honest feedback — not motivation without action.
Three options depending on your situation. Career Clarity Sprint — 2 to 3 sessions over 2 to 3 weeks for fast clarity and a simple plan. Transition Deep Dive — 6 sessions over 6 to 10 weeks for a pivot, promotion, or high-stakes job search. Ongoing Coaching — monthly or fortnightly sessions for sustained accountability and performance habits.
A clear role and direction statement, a tightened CV and LinkedIn story, outreach messages and networking prompts, an interview story bank with real examples and metrics, and a negotiation plan so you can ask for what you are worth. Plus a 30-day action plan — because momentum beats motivation.
Chris Reid brings 20 years of recruitment experience to every session — including direct insight into how recruiters and hiring managers think and make decisions. The coaching is direct and practical, values-led, and judgement-free. High care and high standards. You will be met where you are, but not left there.